Creative Powerhouse with Measurable Results
My Creative Approach
Human-Centered Storytelling
Every visual element from typography to color palette is selected to build empathy, foster trust, and make complex concepts accessible.
Systems-Driven Execution
I construct flexible design systems and brand documentation that allow cross-functional teams to scale assets consistently.
Performance-Focused Design
Beautiful visuals should work hard. I leverage SEO, AEO, and conversion data to continuously test and refine visual layouts for maximum impact.
SKILLS
Visuals & Branding
Brand Identity Systems, Graphic Design, Custom Illustration & Logos, Layout & Grid Systems, Accessible Design, Motion Graphics Concepts, Photography
Marketing & Digital Assets
Omnichannel Campaigns, Social Media Graphics (Paid/Organic), Landing Page Visuals, Presentation Decks, Print & Environmental Graphics
TOOLS
Software
Figma, Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Canva, Google Workspace, Notion, Asana, Teamwork
Coding
HTML/CSS
EXPERIENCE
Director of Brand Development
The iMPACT Agency
(2024-present)
- Generated Q1-Q2 2026 client-website growth of 207.17% in sessions, 214.25% in event count, 204.00% in new users, and 199.85% in returning users through integrated website, SEO, AEO, and digital-marketing strategy.
- Co-managed and optimized Google Ads campaigns with a fellow team member, achieving Q1-Q2 2026 averages of 14.81% CTR, $1.02 CPC, 31.35% conversion rate, and $8.14 cost per lead. Together, we increased CTR by 23.4%, raised conversion rate by 234.9%, and reduced CPL by 80.5% compared with 2024 performance.
Past roles: Digital Strategist
Marketing Manager
Flypaper Digital Marketing
(2021-2024)
- Achieved a 10 million increase in yearly website impressions and 10 thousand clicks while establishing a unified brand presence for Flypaper across all channels.
- Drove a 36% increase in inbound leads across twelve agency locations by creating a comprehensive digital marketing strategy. This encompassed optimizing the website, creating additional web & landing pages, managing Google Search & Display Ads, orchestrating impactful social media campaigns, and designing effective print ads.
Past roles: Lead Web Designer
EDUCATION & CERTIFICATIONS
B.A. in Print Journalism | Minor in Social Media
Magna Cum Laude
Arkansas Tech University
Google Certifications: Search & Display
LinkedIn Recommendations
"Claudia is a remarkably talented strategist with a passion for empowering small business owners. Her expertise spans a wide range of areas, including web design, SEO optimization, and logo creation. What truly sets Claudia apart is her ability to blend analytical thinking with creative flair, resulting in solutions that are both effective and visually stunning. Her dedication to her clients is evident in every project she undertakes, always going above and beyond to ensure their success. Claudia’s innovative approach and commitment to excellence make her an asset to any team or project. She's also a wonderful team player and a good human overall."
Britt Taylor
"Claudia is a true asset to have on your team. She is incredibly knowledgeable on all things website, SEO, and AEO. Her website portfolio is not only very well designed, but also has outstanding performance against competing sites. Claudia is also great to collaborate with, and has been a mentor for me. I could not recommend her enough!"
